Getting started is hard, especially in this business. As a new agent, you are bombarded with advice on what they should be doing with their time, and that can be overwhelming. Let’s break down the very very basics: the absolute ground-floor essentials things you need to get set up to get your career rolling.
It’s not impossible to be successful in real estate without handling these things, but this is the lowest hanging fruit.
As an agent, your core job is simply to make sure people know that you exist as a Realtor. That you exist, and you are available to them and the people they know to help with anything real estate related. You don’t want to be a “secret agent”! This seems simple, but it’s a huge stumbling block for so many agents.
Let’s get going with the five most basic things an agent should be doing to market themselves:
1. Write up your professional bio
It blows my mind the number of agents who can’t get past this step. As agents, we all need a written 1-3 paragraph summary of who we are and what we do. It’s CRITICAL.
You are not selling homes, or condos, or properties. You are selling yourself. That means someone is buying you, and they need to know what they are getting.
Start out by listing these things:
- Where you are from
- Where you live now
- Your educational history
- Your work history
- What got you into real estate (why you like it)
- What you can do for someone who chooses you
- What your other interests and passions are
From there, head to Google and search for other agent’s bios, and pick and choose the elements and wording you see that will make the most sense for you.
It doesn’t have to be perfect. Timebox an hour and get the first version finished. Then come back to it and reread it in a few days. Over time, it will evolve and improve, but it’s better to have an okay bio today than a perfect bio in a week.
2. Get an UPDATED professional headshot
Like we said before, you aren’t selling homes, you’re selling yourself. Specifically, you’re selling trust. You can trust me to help you through this complicated difficult process. A picture says a thousand words. You don’t need a headshot that makes you look like a million bucks, or makes you look 10 years younger. On the contrary, you need a headshot that is honest, and that presents you as professional and poised. Don’t say “I’ll do it in a month after I’ve been on this diet and I look better.” Do it now, remember, it’s not about you, it’s not about HOW you look, it’s about THAT you look the part of a trustworthy advisor.
3. Clean up your social media
This does not mean you are tweeting every 5 minutes about what you ate for breakfast! Social media is an incredible tool. It can feel like an intimate community, where you connect with your friends and family. But that’s a lie- social media is a public platform. It’s not a safe space, it’s a place where you have to put on your best face and sell yourself! This doesn’t mean you shouldn’t be authentic, but it means you need to be aware. Double check those social media profiles, and delete or hide anything that doesn’t reflect well on you.
4. Elevate your professional profiles
In real estate, professional profiles mean LinkedIn, Zillow, Trulia, Realtor.com. Each place should have an updated headshot, and your bio. Rarely will someone “find” you on these platforms. But sites show up when you are Googled, and potential clients look a them to give themselves validation that you know your stuff. Keeping these profiles in shape is a big part of presenting a strong professional front.
Optional: Does your broker provide you with a dedicated page on their website? If so, make sure it includes your updated headshot and bio as well.
5. Put it all together in an email signature
You send emails. I send emails. Everyone sends emails. Your email signature is an opportunity for you to communicate your professional credentials. It’s a subtle reminder of who you are and what you do. Take all the work you’ve done, and wrap it up into an email signature.
Make sure it has your name, title, company and phone number, as well as social media links. LinkedIn, and possibly Facebook/Twitter/Instagram.
On your way
These are some of the most simple but highly effective ways to create a strong foundation for your business. If you are a new agent, you can do all of these tasks in a few hours over a few days, without anyone’s help or any special instructions. If you are an experienced agent, review each item and make sure each one is up to par.
The basics of marketing is about repetition and consistency of your message. If you’ve accomplished these five actions, you’ll be well on your way to having the solid foundation of a thriving real estate business.