Tips for writing a great “Bio” and profile for Real Estate Agents
Why is a good “Bio” so important for Real Estate Agents?
The effort you put into writing a good bio can make all the difference as a real estate agent, especially with how competitive the industry can be in some markets.
A great bio will help potential clients identify your strengths quickly, provide you with a strong introduction, and set the tone for a successful first meeting.
If you have a short bio or outdated bio that you have been relying on, updating it can be a real game changer. You might notice a greater number of leads, or more interest once people contact you simply by updating your bio.
You’ll be surprised at how often your potential clients will run into it and read it online – they really want to know as much about you as possible before making a hire.
These five steps offer you a convenient and easy way to get the incredible bio that you deserve:
1 – Highlight Your Unique Experience
Your potential clients want to know how you are different from every other agent out there. So, highlight your unique experience – perhaps you have several years of experience in certain parts of your city, or you specialize in luxury homes. Even if you have a lower level of experience or are just starting out, it’s the perfect opportunity to share your passion and the reasons why you got into real estate.
2 – Research Some Other Bios
You don’t have to start from scratch when writing your bio; it can be very helpful to pull up a few bios that you really love and write yours in a similar tone and cover similar ideas. Of course, you don’t want to copy anything word for word, but there’s nothing wrong with getting a little inspiration from some of the best bios out there. It can serve as a very useful guide to getting you over a writer’s block or just getting something down on paper.
3 – Don’t make it too long or short
Your bio is one thing that you want to be extremely careful about when it comes to word length. Your clients are occasionally pressed for time and a wall of text can be a turn off. The same goes for a bio that is too short – it can give the impression that you aren’t really committed and that you didn’t put enough into it. Aim for a length of around 250-300 words; this is generally a good place to start.
4 – Proofread it multiple times
This may seem obvious, but spend some time proofreading your bio at least once or twice; don’t just post the first draft that you write up. Just one mistake can end up turning off readers so that they skip over your bio, even if the rest of it is well-written. It’s also a good idea to get feedback from others to tweak it and improve it.
5 – Close your bio in a strong way
Don’t forget to end your bio with a strong closing, calling your reader to take action right away, whether it’s a phone call, direct message, text, email or all of the above. Provide your contact information so that your clients can immediately get in touch and you can continue to build up a valuable contacts database!
As you get more contacts with a great bio, try AgentBright today at no cost for 30 days, and see how it can help you keep your database organized and make more money in less time!
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